Brand Marketing: Setting the Foundation to Thrive in a New Digital Era

The digital landscape has completely changed the way we shop, think, share and feel about brands. In a time where more and more consumers are signing up for ad blockers, fast forwarding through commercials, and becoming more skeptical (and numb) to the virtually thousands of marketing messages they receive on a daily basis, it has never been harder for a brand to stand out. To cut through the white noise, brands need to get laser focused on their audience, value, and difference to create efficiencies in their marketing message and content or risk falling further into irrelevance.

This interactive session will help you get laser-focused on how to adapt your brand positioning by audience, how to stand out from competitors, and how build a lasting relationship with customers to continue to stay relevant.