Business Lab

Brand Builder

Your brand is one of your most strategic assets. Who you are – and how you are perceived by others – can be just as important as what you do. The Brand Builder Circuit will help you build and enhance your brand to help you connect with clients and customers, stand apart from your competition, and derive true business value.

Browse the schedule to view Business Lab sessions or download the full schedule grid here


Turn Your Website into a Lead-Generating Machine for Your Business

No matter the industry, size or type of business, your website is a key facet of your brand and an important mechanism for business growth. Potential customers are online looking for solutions that your business can provide – is your website doing its job? Learn how to use your website to attract visitors and convert them into leads that result in business growth.

3 Powerful Strategies You Can Deploy on LinkedIn to Grow Your Business

LinkedIn is more than a networking tool. From making meaningful connections to generating leads, establishing partnerships, and creating better brand awareness, LinkedIn is an invaluable addition to your sales and marketing strategy. Learn specific strategies that business owners are using to leverage this powerful platform to extend their reach and increase sales.

Brand Marketing: Setting the Foundation to Thrive in a New Digital Era

The digital landscape has completely changed the way we shop, think, share and feel about brands. To cut through the white noise, brands need to get laser focused on their audience, value, and difference to create efficiencies in their marketing message and content or risk falling further into irrelevance.

This interactive session will help you get laser-focused on how to adapt your brand positioning by audience, how to stand out from competitors, and how build a lasting relationship with customers to continue to stay relevant.

Building Your Brand and Winning Business within the WBENC Network: Part 1 and 2

The connections you make within the WBENC network are key to building relationships that lead to business opportunities. But do you have the knowledge, tools and skills you need to best showcase your brand during every opportunity?

In part one of this two-part session, you will learn how to navigate the process of selling to WBENC Corporate Members, from preparation to RFPs, networking to effective follow-up communications. Stay for part two of this session to hear directly from Corporate Members on what they are looking for when assessing new suppliers, as well as successful WBEs on how they’ve built a brand within the WBENC network.

During part two, hear from Corporate Members on what they are looking for when assessing new suppliers, as well as successful WBEs on how they’ve built a brand within the WBENC network.


Brand Builder Office Hours

Get your brand, marketing, website and digital marketing questions answered by our expert speakers and experienced WBEs.


Marketing Mastermind: Discussion Groups

Join fellow business owners and marketers for small group discussions on important marketing topics, led by subject matter experts.

President & Creative Director
Landslide Creative
CEO & Co-Founder
Smart Simple Marketing
CEO & Founder
Robyn Young & Co.
CEO Success Community & VEO Group
Founder & President
Julie Lilliston Communications