Nancy Williams

Nancy Williams is CEO of both WeFresh and ASAP Solutions Group.  She is an experienced Principal with a demonstrated history of working in the management consulting industry.  Skilled in Customer Relationship Management (CRM), Project Management Office (PMO), Recruiting, Technical Recruiting, and Change Management.  She is also a strong educated professional with a Bachelor of Business Administration (B.B.A.) focused in BBA, CIS from Georgia State University.

Nancy is a Technology Industry Executive with years of progressive experience in business development and large-scale account management with organizations such as IBM, Unisys and Comforce.  With a passion for entrepreneurship, Nancy leveraged her previous IT experience to partner with Roz Alford in 1995 as a Principal with ASAP Solutions Group, LLC. Under Nancy’s leadership, ASAP experienced significant growth, expansion and diversification.  She was very instrumental in launching branch offices in New Jersey/New York, Chicago, Dallas and Hyderabad, India and enabling ASAP to provide comprehensive Talent Management Solutions across 46 states and beyond. 

As the current CEO, Nancy provides active hands-on leadership and direction to the company’s four business units of Staffing, Consulting, Workforce Compliance and Managed Services.  Nancy and her team work hard to ensure ASAP’s continued and sustained growth by developing and implementing business strategies that are customer-centric and addressing our clients’ most common and complex contingent workforce challenges.

Nancy has also recently been inducted into the prestigious group of Women of Distinction.  This honorable group is comprised of WBE's (Women Business Enterprises) that have given countless hours, held distinguished positions within the organization and support to the WBENC organization.  She is known as a thought leader and advisor within WBENC and the 14 Regional Partnership Organizations.

In addition to her leadership at ASAP, Nancy reaches out to the community through various avenues of professional and non-profit organizations.She is a Board Member with the C5 Youth Foundation of Georgia as well as an Executive Committee Officer for the Georgia Campaign for Adolescent Pregnancy Prevention (GCAPP). Nancy played a pivotal role in the establishment of a jobs program for youth supporting Partnership Against Domestic Violence (PADV). She actively participates in the promotion and growth of women-owned businesses.She is a founding member of Women Impacting Public Policy (WIPP), and champions the cause of several organizations including: Women’s Business Enterprise National Council (WBENC), Technology Associations of Georgia (TAG) and the Greater Women’s Business Council (GWBC). Nancy graduated from Georgia State University with a BBA in Computer Systems.


ASAP is a privately held, woman-owned corporation that has enjoyed strong, steady growth since 1989.  We are among the largest certified women-owned businesses in the State of Georgia.  We establish strong partnerships with our clients, including many Fortune 100 firms, as well as, the federal, state and local governments.  We have an expanding global presence with headquarters in Atlanta and branch offices nationwide and in India. 

ASAP is a comprehensive Talent Management Solutions Provider offering a host of services including:  IT Consulting and Solutions, Vendor Management, IT/Professional Staff Augmentation, Payrolling/IC Compliance and Workforce Compliance.  Our consultants have an average tenure of 8+ years with the ASAP team and 15+ years of relevant industry experience.  Our team has deep experience offering creative and innovative solutions at very competitive rates with a continued focus on developing and implementing business strategies that are customer-centric.

Supplier Diversity is a top priority to ASAP Solutions Group.  We are committed to supporting and growing women-owned businesses, and we have a very strong track record of cultivating sustained relationships with minority and women-owned companies. Within our internal operation, we attempt first to procure goods and services via MWBEs to further our commitment to supplier diversity.  In a broader context, we integrate diversity in the way we provide thought leadership, create jobs and provide products and services to emerging consumer markets.  

Client satisfaction is a core value that drives our business model.  We leverage best practices from the TL9000 methodology to help us ensure we understand our customers' needs and we are able to properly resolve issues that may arise during even the most complex client engagements. ASAP has been able to partner with several clients to provide blended teams between working across the U.S. and India. With this approach, we have been able to drive innovation and cost savings, while delivering exceptional talent.        

When seeking creative options to address your Talent Management and contingent workforce needs, consider ASAP Solutions Group as a go-to partner for collaboration, innovation, value and results.


WeFresh, LLC is a ground-breaking, new company, established March 29, 2018 by Nancy Williams and James Mallard.  WeFresh is an innovative company, which launched from MicroFresh® of the U.K. and became WBENC-Certified in August of 2018.  Nancy and James have collaborated with Byron Dixon of MicroFresh® to bring these revolutionary products exclusively to the United States thru WeFresh, LLC.

The technology was originally developed and crafted in 2006 in the UK to prevent the growth of mold on products in transit from the far corners of the world. It also has additional properties that prevent odor causing and pathogenic bacteria.

WeFresh revolutionizes manufacturing of products and how we look at those products for ourselves and our families.  This includes the clothing that we wear, the fabrics that we utilize, the carpet that we walk on and even seats in automobiles and airplanes.

Today, the brand is used as an ‘added value’ by over 50 retailers and manufacturers. It now serves as the ‘go to’ brand for innovation-conscious retailers that want to promote the freshness of their products.

In addition to preventing the growth of odor causing microorganisms, WeFresh products can be washed at low temperatures, decreasing the need for frequent washing which prolongs the life of the product, as well as reduces energy costs and carbon footprint. WeFresh maintains freshness over 99 percent beyond 50 washes, essentially, providing a lifetime of freshness for WeFresh products.

Manufacturers, retailers and consumers can be confident in WeFresh because it is free from restricted substances and SVHCs, OEKO-TEX Standard 100 approved in all 4 classes I-IV, and Certified DMF free. The result is a Nano-free technology that is tough on harmful bacteria but kind to the human skin. WeFresh has been tested and approved for safety in baby bedding and has been featured in children’s footwear for nine years.

Not surprisingly, the technology behind WeFresh has been honored with a number of awards including the Cisco Systems National Innovation Award 2010, Ernst & Young Sustainable Business Growth Finalist 2014, Cummins Entrepreneur of the Year 2014, Goldman Sachs Business Growth Award 2015 and more.